HOW WE THINK
WHAT WE DO
START
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HOW WE THINK
WHAT WE DO
START
Every brand
has a core.
HOW WE THINK
-
-
WHAT WE DO
START
Every brand
has a core.
Before
IT CAN BE SEEN
it needs to be
UNDERSTOOD
HOW WE THINK
-
-
WHAT WE DO
START
HOW WE THINK
-
-
WHAT WE DO
START
Find the core
01
THINK
فــكّــر
Make it real
02
BEGIN
ابــدأ
Grow into it
03
BECOME
كُــن
Find the core
01
THINK
فــكّــر
Make it real
02
BEGIN
ابــدأ
Grow into it
03
BECOME
كُــن
HOW WE THINK
-
-
WHAT WE DO
START
ONE
CORE.
FOUR
FORCES.
CORE STORY
Creative, content
and production.
Where brands find
their voice.
CORE INFLUENCE
Influence, media
and PR.
Be seen. Be heard.
Be trusted.
CORE ACTIVATE
Activations and
experiences.
Moments that move.
CORE SOCIAL
Social media.
Always on.
Always you.
Take one. Take all four.
It stays one team and one conversation.
ONE
CORE.
FOUR
FORCES.
CORE STORY
Creative, content
and production.
Where brands find
their voice.
CORE INFLUENCE
Influence, media
and PR.
Be seen. Be heard.
Be trusted.
CORE ACTIVATE
Activations and
experiences.
Moments that move.
CORE SOCIAL
Social media.
Always on.
Always you.
Take one. Take all four.
It stays one team and one conversation.
THE TWO
PEOPLE
BEHIND IT.
HOW WE THINK
-
-
WHAT WE DO
START
THE TWO
PEOPLE
BEHIND IT.
HOW WE THINK
-
-
WHAT WE DO
START
M O H A M M E D A L N U A I M I
— C O - F O U N D E R
Starting creates momentum.
Consistency creates change.
”
“
M O H A M M E D A L N U A I M I
— C O - F O U N D E R
Starting creates
momentum.
Consistency
creates change.
”
“
HOW WE THINK
-
-
WHAT WE DO
START
An idea is only the beginning.
What you return to, refine,
and refuse to leave unfinished
— that’s what becomes a brand.
”
“
N O U F A L H AT TAW I
— C O - F O U N D E R
An idea is only the
beginning.
What you return to,
refine, and refuse to
leave unfinished
— that’s what
becomes a brand.
”
“
N O U F A L H AT TAW I
— C O - F O U N D E R
HOW WE THINK
-
-
WHAT WE DO
START
CLOSE TO THE MARKET.
CLOSE TO THE WORK.
UAE-founded. Arabic and English by instinct.
One team. No handover.
Made here. Measured against anywhere.
CLOSE
TO THE
MARKET.
CLOSE
TO THE
WORK.
HOW WE THINK
WHAT WE DO
START
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HOW WE THINK
WHAT WE DO
START
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Name
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Where do you want your brand a year from now?
Send it
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Name
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Where do you want your brand a year from now?
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WHAT WE DO
START
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